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Ferrari’s financial results for 2025 proved that their struggles on track haven’t taken away from the popularity of the brand.
It was always going to be interesting to see how Lewis Hamilton’s arrival at Ferrari impacted the Italian manufacturer from a financial standpoint.
Hamilton is one of the best-paid drivers in Formula 1, but his popularity comes with a vast array of benefits aside from being a seven-time world champion.
Although it’s believed that McLaren became more marketable than Hamilton in 2025, he still brought a horde of fans with him from Mercedes.
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Alongside Hamilton, Charles Leclerc continues to impress on track, and his success, despite failing to win a race in 2025, will only benefit the Scuderia going forward.
F1 Oversteer spoke to Adam Williams, GRV Media’s head of finance and governance, about Ferrari’s latest financial results.
He explained the benefit to Ferrari of being on the F1 grid and how, financially, Fred Vasseur’s team should continue to thrive going forward.
READ MORE: All you need to know about Scuderia Ferrari from team principal to factory
Ferrari’s net profit increased by five per cent in 2025 despite Formula 1 struggles
A report from Gazzetta dello Sport reported that Ferrari’s net profit increased by 5% in 2025, and employees were paid an annual bonus of £12,950 [€14,900] as a result.
Ferrari’s F1 team value increased by 34% last year, and explaining the Scuderia’s financial results, Williams said: “Ferrari don’t separate out their F1 earnings in their year-end financial report, so we will have to wait for them to report those figures specifically.
“However, we do get a flavour of the commercial success of the F1 arm of the business from this document. They earned about £700m from sponsorship, commercial and brand, and one of the main components here was Formula 1.
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“They are one of the most recognisable brands in the world, and the F1 team is arguably the shop front here. Because of the franchise model of F1, the business is virtually guaranteed to make a profit from the team every year.
“So you are simultaneously advertising your core products on one of the biggest stages in the world through the Ferrari badge and generating commercial revenue from the endeavour itself.
“Think about that – they are effectively being paid to advertise, plus they are selling advertising space to third parties on top of that. That’s a pretty genius business model, in my view.”
READ MORE: Ferrari driver Lewis Hamilton’s life outside F1 from net worth to family
Ferrari continuing to build their brand despite 2025 F1 car livery gaffe
As the only team who have been on the grid throughout Formula 1’s history, Ferrari’s worldwide recognition as an automotive brand is virtually unmatched.
The most successful team in Formula 1, Ferrari haven’t won a championship since 2008, and they’ll be hoping that changes in 2026.
However, the likes of McLaren, Red Bull and Mercedes are raising the game when it comes to building their brands, forcing Ferrari to act.
Ferrari were criticised for the blue HP section of their car last year, which is believed to have taken away from the iconic red look that they have developed over decades.
Hamilton even joked that he wouldn’t want to be on the podium at Monza if he were wearing a blue race suit in front of the tifosi.
The new 2026 livery features more white sections than previous cars, and in testing looks excellent.
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