Ferrari told they made a mistake with their iconic Formula 1 car branding last season, ‘no offence…’

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If you ask anyone to name a Formula 1 team, Ferrari are the most common answer you will receive from people who don’t closely follow the sport.

Ferrari are the only team who have taken part in every season of Formula 1, and will continue that 76-year streak this season.

The signing of Lewis Hamilton brought the most successful driver in the sport’s history to F1’s most successful team, but their partnership didn’t get off on the best foot.

Hamilton made Ferrari millions in marketing and sponsorship, but his results weren’t what many of the tifosi would have expected.

Which CRAZY Formula 1 car design would you like to see return one day?

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He finished 86 points behind teammate Charles Leclerc, and there are question marks over both drivers’ long-term futures with the manufacturer.

F1 teams are constantly increasing in value, as Alpine’s potential part sale to Christian Horner has proved, despite finishing bottom of the constructors’ championship last year.

However, not only was Ferrari’s performance an issue on the track, but they’ve been told the look of their 2025 car didn’t live up to expectations either.

READ MORE: Ferrari can’t afford to underestimate Lewis Hamilton issue again after 2025 ‘wake-up call’

Ferrari’s HP sponsorship decision described as ‘not good’ compared to McLaren decision

Chief Marketing Officer of Revolut, Antoine Le Nel, was speaking about Revolut’s partnership with Audi on the Business of Sport Podcast and said: “Audi became the favourite choice very quickly. The alignment happened super quickly.

“First, from a brand perspective, if you look at Audi’s brand, it’s premium but relatable. Ferrari is very premium, Aston Martin is very premium, McLaren is very premium, and so on, but can you actually relate to Ferrari? It’s very different.

“While Audi, you can really access it, it’s an accessible luxury in many ways.

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“The brand identity is very important. I think Revolut, we are very committed to design. We are very committed to the user experience and so on. And it needs to fit with it.

“No offence, but I think what HP and Ferrari have done to their cars is not good from a design perspective. How can you put blue on a red car?

“Like, this is not good. While I’d say big kudos to Mastercard and McLaren, I think that is a great branding thing, Chrome as well.

“I think what they’ve done with the wheel and so on, so I think there are brands that are doing a really good job, and I think that works well, that works really well.”

READ MORE: All you need to know about Scuderia Ferrari from team principal to factory

Ferrari fans wanted 2025 livery change after special Niki Lauda tribute

Ferrari have used a blue car before, but not for particularly positive reasons.

In 1964, a falling out between Enzo Ferrari and Italy’s national motorsport body saw the team discard their iconic red livery and switch to blue and white.

The change didn’t last long, and soon enough, the deep red most associated with Ferrari was back on track.

However, the addition of blue sections to last year’s car, including both wings, after a sponsorship deal with HP looked completely out of place on Hamilton and Leclerc’s cars.

Instead, F1 fans wanted a Ferrari tribute to Niki Lauda at the Italian Grand Prix to remain for the rest of the campaign.

Every Formula 1 team is preparing for their 2026 livery launch, and while it’s very unlikely that any technical details will be gleaned from these events, especially considering how important hiding any secrets about the upcoming regulation changes will be, it’s the first opportunity for manufacturers to try and win over fans.